Unfortunately, if we are still there then it means we were unable to find what we were looking for in a search engine and so, we are stuck with the website in front of us. It can really make the person sitting in front of their keyboard angry, especially considering that we do not like to wait any longer than 30 seconds (one half of one minute) to get the information we are looking for...any longer than that and we typically move on.
This is where fundamentally good web design comes in to play, you want to do what you can to make sure your pages have the shortest load time possible so you do not alienate your customers and send them in search of the competition.
There are many aspects of good web design you can apply in order to make your web-pages load more quickly for your customers and if used correctly, can really help you achieve maximum website management and usability. The easiest way to help ensure quick load times is by using an external script -- this is especially handy if you have the same script set to run on multiple pages. What this means is that you use a javascript code that contains the repetitious information on the applicable pages so it will stay in your customer's cache and their computer does not have to re-read it every time a page loads. This can create significantly shorter loading times.
Another tip of good web design you can apply to the creation of your web-pages in order to facilitate short loading times is by reducing the clutter. This very simple aspect is not as easy as it sounds because you may feel like having sound files and flash animation really helps to sell your website, but it is not really necessary on every single page of your website and by making it that way, you will more than likely bog down every computer system that tries to access your pages.
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